I’m Odd Sjöberg. Sixteen. Totally obsessed with fashion, not just the idea of it, but the industry too. How clothes can change the way you move, think, the way people see you. I started my first brand when I was nine. It wasn’t perfect. Honestly, it was kind of messy. But it was real. And that’s what counts.

Now I design mostly by instinct. I’m drawn to people who build their own worlds: JW Anderson’s curiosity, Rei Kawakubo’s chaos, Jonny Johansson’s quiet precision. They remind me that design isn’t about getting noticed, it’s about actually meaning something.

I don’t want to make clothes that fit in. I want to make clothes that feel inevitable.